Jade Zhang
Airbnb
Aesop
AtelierCologne
Michaelkors
Every year calendar
New Year Swag
Paper Clock
Refrigerator Magnet
The creation of this series began with a camping trip in the summer of 2024. I casually sketched some moments from the trip on my iPad, then arranged these fragments into a poster to display. There's no need to overthink the composition or the message of each drawing; it's just about simply recording the moments I see. It's almost like using a brush to take a diary note—no need for fancy words or writing techniques, just capturing the moment. Even if it's a bit like a mundane log, that's perfectly fine.
This fragmented style also mirrors the storyboarding of my daily life. By using more vibrant colors, I aim to showcase the beauty in everyday moments. I've always been exploring how to organically blend illustration and design, and it seems this form might be a great way to express that.